NASCAR Introduces Premier Partners of NASCAR Cup Series: Busch Beer, Coca-Cola, GEICO and Xfinity

Historic Transition from Top Series’ Title Sponsorship Includes Four Cornerstone Brands DAYTONA BEACH, Fla. (Dec. 5, 2019) – In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity. In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play…

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Four Drivers Selected for NASCAR Drive for Diversity Youth Driver Development Program After National Combine in North Carolina

Drivers Ages 12 to 16 to Train with Rev Racing for Summer 2019  DAYTONA BEACH, Fla. (May 1, 2019) – Four talented youth drivers have been selected to hone their racing skills as participants in the NASCAR Drive for Diversity Youth Driver Development Program after a national talent search in March. Views: 446

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New Locales for Championship Race, Regular Season Finale Among Highlights of NASCAR Cup Series 2020 Schedule Announcement

DAYTONA BEACH, Fla. (March 26, 2019) – A champion crowned in the desert. The Last Great Colosseum becomes a postseason factor. A tricky doubleheader. The birthplace of NASCAR bookends the regular season. NASCAR today announced significant, dynamic changes to the 2020 NASCAR Cup Series schedule, with intriguing shifts during both the regular season and the Playoffs. Views: 488

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NASCAR, 704Games and Race Team Alliance Announce Inaugural eNASCAR Heat Pro League Draft

Draft Scheduled as Live Fan Event Hosted at ISM Raceway; Chip Ganassi Racing Earns First Pick of Draft Via Social Fan Vote   DAYTONA BEACH, Fla. (March 1, 2019) – NASCAR, 704Games and the Race Team Alliance announced today the first-ever eNASCAR Heat Pro League Draft will take place at ISM Raceway on March 10 at 8:45 a.m. MST. The inaugural draft will be conducted in Gatorade Victory Lane inside the newly designed INfield at ISM Raceway. Views: 568

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General Tire Signs Multi-Year Deal with NASCAR Regional & International Series

DAYTONA BEACH, Fla. (Feb. 5, 2019) – NASCAR and General Tire announced today a multi-year partnership naming the tire company the “Official Racing Tire” and “Exclusive Tire Supplier” of the NASCAR K&N Pro Series, NASCAR Pinty’s Series and NASCAR PEAK Mexico Series. Views: 425

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