’47 Becomes Official Licensee of NASCAR Team Properties for Premium Headwear and Apparel

BOSTON, MA – February 9, 2024 – ’47, a privately held premium sports lifestyle brand, is excited to announce a new licensing affiliation with NASCAR, the No. 1 form of motorsports in the U.S. The two iconic entities have teamed up for an ongoing partnership to deliver best-in-class products bearing some of the most famous intellectual property in motorsports. NASCAR joins the likes of MLB, NBA, NFL, NHL and major colleges and universities, to comprise one of the most dynamic rosters of licensed sports apparel and headwear.

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Sunoco Race Fuels Extends Partnership with Historic Sportscar Racing (HSR) as Official Fuel Supplier Through 2028

DAYTONA BEACH, Florida (February 2, 2024) – Longstanding Historic Sportscar Racing (HSR) partner Sunoco Race Fuels will continue as the Official Fuel Supplier of HSR through 2028 as part of a five-year extension announced today by officials from Sunoco, Southern Racing Fuels and HSR.

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Toyota to Display GR Corolla Official NASA Pace Car at 35th Annual Performance Racing Industry Show

Las Vegas, (December 5, 2023 – Last seen leading the pack at the 2023 National Auto Sport Association Championships at Pittsburgh International Race Complex, Toyota’s GR Corolla MORIZO Edition Pace Car will continue its celebrity tour this December with NASA at the PRI show in Indianapolis, Ind.

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Historic Sportscar Racing (HSR) Releases Official Entry List for the HSR Classic Daytona presented by IMSA Classic 24-Hour Race at Daytona International Speedway, November 1 – 5

DAYTONA BEACH, Florida (October 17, 2023) – Historic Sportscar Racing (HSR) released today the official entry list to date for the Ninth Running of the HSR Classic Daytona presented by IMSA, the nation’s premier 24-hour race for historic and vintage sports cars that returns to Daytona International Speedway (DIS) November 1 – 5.

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Toyota GR Corolla Named Official Pace Car for the 2023 NASA National Championships

Las Vegas, (August 23, 2023) – Designed for performance-minded driving enthusiasts, the Toyota GR Corolla has quickly built an avid fan base across America. With rally-inspired roots, a 300 horsepower turbocharged engine, and All Wheel Drive, it’s aggressive stance and powerful good looks brought sports car fans a pure Toyota hot hatch.

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Officials Release 61st Vermont Milk Bowl Official Entry and Information

(Erik Tavares photo)

Barre, VT — The chilly temperatures filling the air lately have Thunder Road officials looking towards the beautiful fall foliage and autumn atmosphere, which can only mean one thing; The 61st Vermont Milk Bowl presented by Northfield Savings Bank is just around the corner.

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Long Island Figure Eight Icon, Riverhead Raceway NASCAR Official Tom Kraft Passes Away

Just minutes after Saturday night racing at Riverhead Raceway was canceled due to weather, the Long Island racing family was rocked with the news of the passing of “TK” Tom Kraft, 64. Kraft passed away Saturday morning, complications from a heart episode suffered on Monday.

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JMS Performance Group Named Official Ignition System of the American-Canadian Tour

Barre, VT & DeBary, FL — Officials announced today that the American-Canadian Tour has entered into a multi-year partnership with JMS Performance Group to establish an all-new Official Ignition System for North America’s prestigious stock car racing series. The ACT Tour and JMS have joined forces to provide racers with standardized, high-quality CD-1 Ignition Systems as part of the series’ continued commitment to a cost-focused program.

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Iowa Lottery Named Official Partner of Knoxville Raceway

KNOXVILLE, Iowa (May 1, 2023) – Fans of Knoxville Raceway hit the jackpot when officials from the “Sprint Car Capital of the World” announced that Iowa Lottery has been named an Official Partner of the legendary half-mile dirt oval located on the Marion County Fairgrounds.

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PrizePicks Signs Agreement to Become an Official Fantasy Sports Partner of NASCAR during Racing Leader’s 75th Anniversary Season

ATLANTA, April 20, 2023 — PrizePicks, the largest fantasy sports operator in North America, today announced that the company has signed an agreement with NASCAR to become an official Fantasy Sports Partner with the United States’ premier form of motorsports. The multi-year engagement is the first for PrizePicks with a major U.S. sports league.

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Mack Trucks is the Official Truck Partner for 23XI Racing

GREENSBORO, NC (April 6, 2023) – Mack Trucks announced today that it has signed a multi-year partnership with 23XI (twenty-three eleven) Racing to be its official truck partner. The team is co-owned by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin.

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ASA Racing Legacy To Continue For Longtime Official At 5 Flags Speedway

Pensacola, FL (03-10-23) Racing has a way of bringing magic to the surface before or after a big event.  Whether it’s a driver winning on their birthday or dedicating a victory to a fallen friend or family member, sometimes it’s almost too good to imagine. The ASA STARS National Tour Sunshine State 200 will have a story like that.  It’s not about the winner or who even sets fast time for the race at Five Flags Speedway (FL) on Saturday night. 

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Sunoco Named Official Fuel of ASA STARS National Tour

Macon, IL (March 7, 2023) – Officials from Sunoco Race Fuels and Track Enterprises have announced that Sunoco will be the Official Fuel for the newly announced ASA STARS National Tour, beginning in 2023.

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