NASCAR Introduces Premier Partners of NASCAR Cup Series: Busch Beer, Coca-Cola, GEICO and Xfinity

Historic Transition from Top Series’ Title Sponsorship Includes Four Cornerstone Brands DAYTONA BEACH, Fla. (Dec. 5, 2019) – In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity. In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play…

Read More

Kyle Busch Is Your 2019 Monster Energy Cup Champion

It was only fitting that the four title contenders all started in the top 4 spots this past weekend. All four drivers had a shot to win and they all led laps. But it was the mistake free team that won the race and gave Kyle Busch the title. Views: 274

Read More

Denny Hamlin Wins and Heads to Homestead

Denny Hamlin had a fast car this weekend, started third, won Stage 1 and led 143 laps in his battle with Joey Logano and Kyle Busch to fill the final position at the championship race at Homestead. Views: 377

Read More

Kevin Harvick Advances To Homestead. Who Is Next?

Kevin Harvick came into Texas knowing that it is one of his best tracks and he needed to show everyone that he still knew how to win a race. While he didn’t win any stages, he won the race and led a race high 119 laps, most of those in the final stage. Harvick started on the pole but was penalized after a tire infraction on pit road that sent him to the back. Views: 303

Read More

Martinsville: I Turned On A Race and Got To See A Cage Match

Martin Truex, Jr. led 464 of the 500 laps at Martinsville to cement his position in the final race of the season. Views: 323

Read More

Denny Hamlin Wins at Kansas to Advance to Round of 8

Denny Hamlin led a dominating 153 laps to win and advance to the next round of the playoffs. Although 10 drivers officially led laps, Kyle Larson was next in line with 60 and Martin Truex, Jr. led 33. After that, no single driver led more than 7 laps. Views: 627

Read More

Chase Elliott’s Improbable Roval Win

What do you do when you qualify 19th but know you have a fast car and crash head on into the barrier while leading the race? Why you go on to win the race, by golly! Views: 517

Read More

Martin Truex, Jr. Shuts the Front Door at Richmond

Going into this race, we all knew the JGR teams were going to be tough to beat, but I don’t think anyone thought they would go 1-2-3-4 at the finish. Nor did anyone think that two of the drivers would set the pace leading 311 of the 400 laps. If you are a Toyota fan, this was your race. Views: 711

Read More

Martin Truex Jr. Assumes the Mantle After Winning at Las Vegas

A familiar refrain was heard this weekend at Las Vegas from the playoff drivers – “Stay out of my lane!” Views: 589

Read More

Harvick Kisses the Bricks for the 2nd Time

I was at the track the first time Kevin Harvick won at The Brickyard and his monster burnout down the front stretch was spectacular. 16 years later, Harvick gains his 2nd Brickyard win and his third win of the season heading into the playoffs. Views: 668

Read More