Historic Transition from Top Series’ Title Sponsorship Includes Four Cornerstone Brands DAYTONA BEACH, Fla. (Dec. 5, 2019) – In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity. In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play…
Read MoreNASCAR Introduces Premier Partners of NASCAR Cup Series: Busch Beer, Coca-Cola, GEICO and Xfinity
