Richmond Raceway & Sheetz Partner on the Naming Rights to RICHMOND NATION Season Ticket Program

RICHMOND, Va. (March 10, 2021) – Richmond Raceway and Sheetz extend their multi-year partnership to include the naming rights of the track’s long-time season ticket program, RICHMOND NATION. The nation’s fastest-growing family-owned and operated convenience retailer will continue as the Official Convenience Store of Richmond Raceway. The official name of the season ticket program will now be RICHMOND NATION presented by Sheetz.

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KING’S HAWAIIAN, NASCAR Bake Multiyear Track Partnership

DAYTONA BEACH, Fla. (March 9, 2021) – NASCAR and King’s Hawaiian announced today a multiyear track official partnership that secures the family-owned bakery naming rights to dining areas at four NASCAR-owned facilities – Daytona International Speedway, Kansas Speedway, Richmond Raceway and Phoenix Raceway.

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2021 Daytona 500 TV Ratings

Last Sunday’s NASCAR Daytona 500 averaged a 2.8 rating and 4.83 million viewers on FOX, easily the lowest in the history of the race. Ratings fell 36% and viewership 34% from the previous low set last year, when most of the race was run on a Monday afternoon (4.4, 7.33M).

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NASCAR Cup Series News & Notes – Daytona Road Course

For the first time in a NASCAR Cup Series season (1949-2021) the schedule calls for the series to visit seven different road course tracks – Daytona International Speedway Road Course, Circuit of The Americas (COTA), Watkins Glen International, Sonoma Raceway, Indianapolis Motor Speedway Road Course, Charlotte Motor Speedway Road Course (ROVAL) and Road America. The previous most the NASCAR Cup Series competed on in one season was four back in 1964 and 1957.

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SPIRE MOTORSPORTS PARTNERS WITH NETFLIX TO PROMOTE “THE CREW” FOR O’REILLY AUTO PARTS 253

CONCORD, N.C. (February 17, 2021) – A new season breathes new life into the spirit of any sports fan. Major League Baseball fans live for Opening Day. Alumni and die hards alike, bask in the glory of the first kick signaling a new season of college football. For National Hockey League fans, the drop of the first puck is a long-awaited moment that began immediately after the previous season’s champion hoisted the Stanley Cup.

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Kevin James to Serve as Grand Marshal of NASCAR Cup Series Race on DAYTONA Road Course Race; CeCe Winans to Perform National Anthem

DAYTONA BEACH, Fla. (Feb. 15, 2021) – Daytona International Speedway announced today that Kevin James, the star and executive producer of the sitcom “The Crew” for Netflix, now streaming on NETFLIX, will serve as the Grand Marshal for this Sunday’s NASCAR Cup Series race on the DAYTONA Road Course (FOX, MRN Radio and SiriusXM NASCAR Radio).

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NASCAR Expands International Reach To Nearly 200 Countries And Territories

DAYTONA BEACH, Fla. (Feb. 11, 2021) – When the engines rev for the 63rd running of the DAYTONA 500, more fans than ever across the globe can experience the sights, sounds and action of NASCAR. NASCAR, along with broadcast agency partner IMG, has made NASCAR content available to nearly 200 countries and territories in over 25 languages for a household reach of over 500 million to start 2021. This reach represents a high-water mark for the sport.

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WWE® Superstar Sasha Banks® Named Honorary Starter for 63rd Annual DAYTONA 500

DAYTONA BEACH, Fla. (Feb. 5, 2021) – WWE Superstar Sasha Banks will serve as the Honorary Starter for the 63rd DAYTONA 500 on Sunday, February 14. She will waive the green flag on the Great American Race, which is set for a 2:30 p.m. ET (FOX, FOX Deportes, MRN Radio and SiriusXM NASCAR Radio) start at the 2.5-mile World Center of Racing. “I am honored to be the official starter of the Daytona 500. I would like to thank NASCAR and our partners at FOX for this opportunity,” said Sasha Banks.  “I can’t wait to…

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GRAMMY-Winning Artist Pitbull to Serve as Grand Marshal for the 63rd Annual DAYTONA 500

DAYTONA BEACH, Fla. (Feb. 1, 2021) – GRAMMY®-winning international superstar, Pitbull, will serve as the Grand Marshal for the 63rd DAYTONA 500 on Sunday, February 14, and will give the command for drivers to start their engines (2:30 p.m. ET on FOX, FOX Deportes, MRN Radio and SiriusXM NASCAR Radio) at the 2.5-mile Daytona International Speedway.

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NASCAR Announces Start Times and Networks for 2021 Season

DAYTONA BEACH, Fla. (Dec. 10, 2020) – NASCAR, in collaboration with FOX Sports and NBC Sports, today announced 2021 race start times and networks for the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series seasons.

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