Daytona Bits: Social Speedweeks

DIS is continuing the largest and most expansive social media effort in NASCAR to further engage fans both at the Speedway and at home. Included in this effort are a special Twitter hashtag, DAYTONA 500 Tweet-Up featuring special surprise guests, promotion of the FREE DIS Mobile App, an onsite DAYTONA Rewards program, free DISINFO text alerts and more direct driver interactions than ever before. Views: 82

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