eNASCAR Coca-Cola iRacing Series Returns to NBCSN

DAYTONA BEACH, Fla. (Feb. 5, 2020) – NASCAR and iRacing announced today the longest-running eNASCAR iRacing esports series will return for its 11th season on February 11 with a new entitlement sponsor, increased prize pool to more than $300,000 and the return of live telecasts on NBCSN. Views: 48

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2020 NASCAR HALL OF FAME INDUCTION CEREMONY FRIDAY, JANUARY 31, AT 8 P.M. ET ON NBCSN

11th Annual Hall of Fame Ceremony Honors NASCAR Legends Tony Stewart, Joe Gibbs, Bobby Labonte, Buddy Baker, and Waddell Wilson Dick Berggren to receive the Squier-Hall Award for NASCAR Media Excellence STAMFORD, Conn. – January 30, 2020 – NBC Sports will present live coverage of the 2020 NASCAR Hall of Fame induction ceremony this Friday, January 31, at 8 p.m. ET on NBCSN. The two-hour special will celebrate the 11th annual NASCAR Hall of Fame class, featuring five NASCAR legends who have shown immense commitment to the sport. Views: 84

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NASCAR Introduces Premier Partners of NASCAR Cup Series: Busch Beer, Coca-Cola, GEICO and Xfinity

Historic Transition from Top Series’ Title Sponsorship Includes Four Cornerstone Brands DAYTONA BEACH, Fla. (Dec. 5, 2019) – In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity. In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play…

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