How one Cup team’s playoff slogan reinforces ‘Every Point’

Seeking a rallying cry for the NASCAR Cup playoffs, Joey Logano of Middletown, CT contemplated a few ideas.

He pondered “Every Lap” and considered “Every Lug Nut” as slogans, noting how details matter in a 10-race journey scheduled to cover 3,693.4 miles.

Logano then decided on “Every Point” as the No. 22 team’s motto for the playoffs, which begin with Sunday’s Southern 500 at Darlington Raceway (6 p.m. ET on NBCSN).

“We’ve seen this come down to one point way too many times,” Logano told NBC Sports. “No matter if you’re 25th and it’s going to be one of those days – well, 25th-place points might be what we need to get. We need to get every point we can, and we cannot roll over.”

Kevin Harvick, last year’s regular-season champion, found himself one point shy of advancing to the title race when the white flag waved at the cutoff race at Martinsville. His banzai attempt to pass Kyle Busch spun both and kept Harvick from having a chance to race for the championship.

In 2018 at the Charlotte Roval, Jimmie Johnson, Kyle Larson and Aric Almirola tied for the final two transfer spots to the second round. Larson, who finished 25th that day, and Almirola advanced on tiebreakers. Johnson’s title hopes ended.

Logano said the “Every Point” slogan is “a good reminder. To be honest with you, it’s as much a reminder for me as it is for (the team). When you get it and get behind it and say it enough, you kind of get into that mindset.”

But there’s also the concern about focusing too much on points inside the car and not just performing. One mistake can have significant repercussions. The difference between second and 16th place in the playoff standings this year is 22 points. That gap last year was 47 points.

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