LOS ANGELES, May 18, 2021 (GLOBE NEWSWIRE) — via InvestorWire – Clubhouse Media Group, Inc. (OTCMKTS: CMGR) (“Clubhouse Media” or the “Company”), an influencer-based marketing and media firm with a vast aggregate global social media reach, is excited to announce that, through its continued marketing partnership with Skip Barber Racing School (“Skip Barber Racing”), Clubhouse Media will be marketing itself through NASCAR to its millions of racing fans.
Skip Barber Racing will participate as a racing team at the NASCAR at COTA event this weekend (May 21-23) near Austin, Texas, at the Circuit of The Americas racing venue. The cars racing for the Skip Barber Racing team at the event will showcase the Clubhouse Media brand and logo as their title logo.
“The live broadcast of this event will likely put 5-7 million pairs of eyeballs on our brand and logo,” noted Chris Young, President of Clubhouse Media. “We will also likely have access to many millions more in on-demand global streaming viewers. This is just one step in our continuing move to further connect with fans of one of the world’s most popular sports. We will have some significant announcements coming soon that should further clarify our big-picture strategy in this domain. But this is an excellent next step.”
As the longest running racing school in the U.S., Skip Barber Racing has trained over 350,000 drivers in the past 45 years, over 5,000 of which have become professional drivers, including well known stars such as Sergio Perez, Juan Pablo Montoya, Colton Herta, Jeff Gordon, Danica Patrick, and Marco Andretti. A remarkable 40% of current NASCAR and INDYCAR drivers were trained at Skip Barber Racing.
Clubhouse Media influencer Lindsay Brewer, an emerging star female racecar driver with more than 2 million social media followers, and a current part of the Skip Barber Racing Formula team, will be on hand at the NASCAR race to help support and promote the event.