BRP, through the Can-Am Off Road Brand, Extends its Commitment to Alex Labbé for the 2021 Season

Valcourt, Quebec, March 11, 2021 – Great news for NASCAR Xfinity Series driver Alex Labbé, who will able to count on the support of BRP, through the Can-Am Off Road brand, for eight races this season. The first race will be this Saturday, March 13, in Phoenix, Arizona on a 200-mile distance circuit.

The Quebec manufacturer of recreational vehicles, BRP, believes in the importance of supporting a local driver who has made his mark on the racing circuits. “Alex is a young man of talent, determination and ingenuity. Few Quebecers have managed to carve out a place for themselves in NASCAR like he did and I admire the way he behaves, race after race,” explains BRP President and CEO José Boisjoli.

The Saint-Albert driver had a very good 2020 season, finishing five times in the top 10, including once in fourth place on the Charlotte, North Carolina road course, driving a car with the Can-Am colours. Labbé and his DGM Racing team managed to earn a very respectable position in the NASCAR Xfinity series, despite the limitations imposed by a more restricted budget than the leading teams. This kind of challenge has never discouraged Labbé. Quite the contrary, he uses it as an additional source of motivation. “I’m driven by the desire to surpass and I like to use my ingenuity to find ways to increase the efficiency of my car,” Labbé explains. “In this sense, my association with Can-Am is natural because we share the same aspirations, and I am proud to have them by my side when I am on the circuit.”

Undoubtedly, the financial support of the Can-Am brand is a great relief for the Quebec driver. It is partly this support that enables him to race this season in the NASCAR Xfinity series. “Having Can-Am by my side is a blessing. In car racing, the budget is crucial. Without money, you don’t have a steering wheel. It’s a reality we have to deal with year after year. When you know that you have a partner who believes in you and wants to accompany you on your adventure, a huge burden is taken off our shoulders, even though the job is not done yet.”

Invitation to Quebec businesses

BRP, through its Can-Am brand, has been with Alex Labbé for several years now. A number of Quebec companies have been loyal to Labbé since the start of his career; for example, the Larue companies and the valuable partners of the Festidrag development program. The manufacturer invites Quebec businesses to follow suit to support local talent!

Can-Am races

Starting Saturday, Alex Labbé’s car will be easier to spot on the track as it will once again sport the bright Can-Am colours we know. Indeed, the manufacturer has decided to renew its commitment of the last year to the Saint-Albert driver. “2020 has been a particularly difficult year for the vast majority of athletes who depend on sponsors to practice their discipline. So it was important to us that Alex knew he could count on our continued support. Alex is an incredibly talented young man who constantly strives to surpass himself, and this is totally in line with our values,” said Julie Tourville, Director, Global Marketing, Can-Am Off-Road. As a result, a total of eight races will be run under the banner of the Quebec brand of motorsports:

Phoenix, Arizona, March 13, 2021

Circuit of the Americas, Texas, May 22, 2021 Pocono, Pennsylvania, June 27, 2021

Road America, Wisconsin, July 3, 2021

Brooklyn, Michigan, August 21, 2021

Daytona, Florida, August 27, 2021

Talladega, Alabama, October 2, 2021

Fort Worth, Texas, October 16, 2021

About Alex Labbé

Alex Labbé is an active racing car driver in the NASCAR Xfinity series. He is the only Quebec driver to race full-time on the circuit. Born in Saint-Albert, Quebec, Alex has enjoyed a meteoric rise in motorsports since the beginning of his stock car career. In 2014, he became the youngest champion in the ACT series. In 2016, he took part in his first full season in the PINTY’s NASCAR series and in 2017 he won the series championship. In 2018, he reached the NASCAR Xfinity series and finished in the top 20. Labbé finished the 2020 season with five top-10 finishes, including a fourth-place finish, and finished 14th in the drivers’ standings. For more information:


To follow Alex:

Facebook: Instagram: @alexlabbe36

Twitter: @AlexLabbe36


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