DIS is continuing the largest and most expansive social media effort in NASCAR to further engage fans both at the Speedway and at home. Included in this effort are a special Twitter hashtag, DAYTONA 500 Tweet-Up featuring special surprise guests, promotion of the FREE DIS Mobile App, an onsite DAYTONA Rewards program, free DISINFO text alerts and more direct driver interactions than ever before.
o DAYTONA Rewards Stations: Win free prizes by signing up with DAYTONA Rewards. Simply download the Daytona International Speedway app and register for DAYTONA Rewards. Unlock badges by scanning DAYTONA Rewards signs located around the Speedway – the more badges you unlock, the more chances you have to win prizes like celebrating the newest DAYTONA champion in Gatorade Victory Lane or a ride in a Grand Marshal car.
o Inside Access: Daytona International Speedway is going behind-the-scenes more than ever before. From featured drivers taking over the DISupdates Instagram account throughout the week to live question-and-answer sessions with drivers, DIS is giving their social media followers a direct link to their favorite drivers.
o DIS Mobile App: Your ‘ultimate event companion,’ the free Daytona International Speedway Mobile App gives users access to step-by-step wayfinding, up-to-date schedules, maps and event updates including push messaging alerting users of upcoming driver appearances, on-track activity and more.
o Twitter Hashtag: Fans sharing their Tweets with DIS throughout the week will see a special addition to all Tweets containing “#DAYTONA500.”
o Social Media Channels: You can follow DIS on all of the major social media channels for behind-the-scenes exclusives, live event updates, surprise giveaways and more! Find us on Facebook at www.facebook.com/daytonainternationalspeedway and on Twitter, Instagram and Snapchat @DISupdates.