TV Times - Nationwide ‘dega Ratings Grow 28% Over 2007
by Lou Modestino ~ May 5th, 2008 @ 8:57 pmESPN on ABC’s live telecast of that Saturday’s Aaron’s 312 NASCAR Nationwide Series race at Talladega ( Ala.) Superspeedway scored big increases in ratings and household impressions over last year’s race, continuing an upward trend to series TV numbers in 2008.
The race earned a 2.6 rating and 2,962,000 household impressions, increases of 28 and 29 percent, respectively, over the same categories for last year’s ABC telecast (2.1; 2,291,000). The event also earned the largest numbers for a NASCAR Nationwide Series race on the ESPN networks since live NASCAR racing returned to ESPN in 2007, eclipsing the previous high of 2.4/2, 699,000 for the March, 2007, event from Las Vegas that aired on ABC.


