Silly Season for Sponsors
by Doug Turnbull ~ April 5th, 2008 @ 6:00 pmAn announcement that many anticipated came to fruition on Tuesday, as General Mill and Richard Childress Racing announced a partnership between Cheerios/Betty Crocker and the #33 team, beginning in 2009. No driver for the team has been announced, though many speculate that Bobby Labonte is the leading candidate.


