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Archive for February 23rd, 2008

TV Times - 2008 Daytona 500 Viewer Ratings Actually “Up” Over 2007

by Lou Modestino ~ February 23rd, 2008 @ 8:36 pm
TV Times, by Lou Modestino   The 50th running of the Daytona 500 on FOX scored increased average audience, total audience and household ratings compared to a year ago, according to fast national figures released today by Nielsen Media Research. The 50th Daytona 500 earned a 10.2/20 household rating/share and averaged 17.8 million viewers, and both the rating and average audience is +1 percent better than a year ago (10.1/20, 17.5 million). It was also the second highest-rated and second most-watched 500 ever on FOX, trailing the 2005 race in both stats. That Sunday’s audience results gave FOX Sports a Speedweeks 2008 “triple-play.” All three NASCAR on FOX events televised during Speedweeks posted improved ratings and viewership.

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