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Bible Verse of the Day

“For the LORD is our judge, the LORD is our lawgiver, the LORD is our king; he will save us.”

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Archive for December 12th, 2007

Report rates value of NASCAR sponsorships

by Mike Irwin ~ December 12th, 2007 @ 1:37 pm

Miller Brewing Co. is getting a high rate of return on its sponsorship of driver #2-Kurt Busch, at least when it comes to broadcasters and Busch himself mentioning one of his sponsors on the air, according to research released by SportsBusiness Journal.

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More losses expected for ISC souvenir business

by Heather Meyer ~ December 12th, 2007 @ 12:07 pm

DAYTONA BEACH — International Speedway Corp. officials said today they expect to record more losses for the Motorsports Authentics joint venture.

Chief Financial Officer Susan Schandel said the souvenir business is still being audited, but ISC may have to take a charge against profits ranging from $25 million to $50 million, which could cut per-share earnings by 48 to 96 cents a share. However, company officials said they now have a “rock solid plan” to make Motorsports Authentics in Charlotte, N.C., break even by the end of 2008.

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Stock Car Gazette for Wednesday, December 12, 2007

by Mike Irwin ~ December 12th, 2007 @ 7:05 am

Mike Irwin checks in with the latest in NASCAR here in this edition of the Stock Car Gazette…

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