ABC’s broadcast of that Sunday’s Subway 500 NASCAR Cup race at Martinsville Speedway earned a Nielsen Media Research rating of 3.3, Street & Smith’s SportsBusiness Daily Smith’s SportsBusiness Daily reports.
The figure is 5.7 percent lower than the 3.5 NBC earned overnight for its broadcast of the race in 2006.
That’s the bad news. Now here’s some good news.
Continue reading “TV Times – M’ville Cup Ratings Down; Truck Ratings Up“



