Press Releases

Beware of the Hammerhead

Monday, August 22, 2011 28 reads
Mike Irwin

Beware of the Hammerhead – no, not the shark, but the new Hot Wheels dream car designed by Dale Earnhardt, Jr.

Just in time for back-to-school, Hot Wheels has teamed up with the NASCAR superstar to design his ultimate dream car, along with a corresponding line of licensed apparel. It’s the first time the Designed By program has expanded beyond toy to include a line of licensed apparel and accessories for a celebrity-designed lifestyle experience.

The “Hammerhead,” one of Earnhardt Jr.’s nicknames, features classic ’50s hot rod meets ’60s muscle car styling – with an edge. The suggested retail price of the vehicle is $1.09 and the clothing line ranges from $7-$12.99, and is available exclusively at Wal-Mart stores nationwide.