One Fan Will Win A Phantom Race Car, A Trip for Two to a NASCAR Race, and Chance to Meet The New Gillette Young Guns Driver
Daytona, FL, January 22, 2007 (NYSE:PG) – The Gillette Young Guns will kick off the 2007 NASCAR NEXTEL Cup Series season with a high-octane consumer promotion. This year, race fans will have the opportunity to win one of the most engaging grand prize packages ever awarded by Gillette. Consumers can visit GilletteYoungGuns.com prior to the start of the Daytona 500 to predict the newest member of the Gillette Young Guns team. The grand prize winner will be awarded a trip for two to a 2007 NASCAR NEXTEL Cup Series race, where a new Phantom car will be presented by the new Gillette Young Guns driver.
From now until February 18, consumers can visit the Web site to correctly predict the new Gillette Young Gun, entering as often as they like, but are limited to one entry per day. The newest member of the team will be revealed prior to the Daytona 500 and will officially join the Gillette Young Guns team of drivers – Kurt Busch, Carl Edwards, Jamie McMurray, Ryan Newman and the reigning Daytona 500 and NASCAR NEXTEL Cup Series champion Jimmie Johnson.
“There’s nothing quite like the energy at the start of a new racing season and the atmosphere of the Daytona 500. We’re proud to add to the excitement this year,” said Mike Norton, External Relations, Gillette. “This unique consumer promotion connects fans with six of the top drivers in the NASCAR NEXTEL Cup Series and offers a unique prize package.”
Each consumer who submits an online prediction will receive an email with a unique entry code. Consumers who correctly predict the newest Gillette Young Gun will receive one entry into the grand prize sweepstakes.
Following the announcement of the newest Gillette Young Gun member, consumers will be reminded to check their email and return to GilletteYoungGuns.com with their individual codes to see if they have been entered into the grand prize sweepstakes. Those who correctly predict the new Gillette Young Guns driver will receive an email message confirming how many entries they have accrued.
From all valid entries, one winner will be chosen at random to receive the sweepstakes grand prize. All other fans that enter will have the opportunity to win additional prizes, including Gillette Young Guns ultimate prize packs and Gillette Fusion Power Phantom™ razors.
Gillette will continue to leverage the Gillette Young Guns and its NASCAR sponsorship with a comprehensive program that extends into the 2007 NASCAR NEXTEL Cup Series season.
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